I want to work with clients who come to our first conversation already knowing their goals. So one of the very first things we talk about in my intake session is their conversion goals. My clients come to me with their own content already in place — a blog series, a video series, a podcast — whether they’re just starting a Pinterest account or already have one running. If they’re brand new to Pinterest, we set a strategy upfront based on that content. If they already have an account, I dig into their Pinterest analytics to see what’s actually working.
That’s really what this post is about: understanding Pinterest marketing conversions, and how to define the right one for your content.
What Is a Pinterest Marketing Conversion?
You may already know your conversions, but here’s the reminder: a conversion is any specific action you want a visitor to take after finding you through a pin. When someone clicks the pin, where does it actually take them?
This matters in Pinterest marketing because it shapes the content you create. Are you trying to get someone to download a checklist lead magnet? Book a discovery call? You can’t measure what’s working without a target — and you can’t create content on purpose if you don’t know what you’re aiming it at.
Common Pinterest Marketing Conversions to Track
As a Pinterest manager and strategist working with women-led, service-based businesses, I recommend starting with top-of-funnel goals, such as:
– Visiting a blog post
– Listening to a podcast episode
– Taking a quiz
– Downloading a guide
– Visiting a series of posts
– Watching a video
– Time spent on site
Top-of-funnel conversions carry so much value because they invite your ideal client into your world with zero real commitment. Think of it like a coffee date — no one’s proposing marriage on the first meeting, but they’re starting to get to know you. Pinterest’s slow-build nature means a top-of-funnel goal is often the right first goal, not a lesser one.
Mid-funnel goals look like a newsletter signup, booking a call, or taking a quiz — like my own “Are You Ready for Pinterest?” quiz, which channels visitors into different categories of readiness. Some people are ready to jump right into working together; others still need to learn what’s required to market successfully first.
Some businesses, meanwhile, are built for bottom-of-funnel conversions — like a big-box store. Here in Canada, Canadian Tire is a great example: it’s such a well-known brand that it doesn’t need to introduce itself the way a lesser-known store would. When you click their pin, you land straight on a product page or hit “add to cart.”
My own Pinterest teacher took a similar approach when she ran her agency. She measured her conversions by how many people filled out her contact form — those were the people most likely ready to work with her.
Why Top-of-Funnel Conversions Matter for a Know-Like-Trust Series
I call Pinterest the earth sign of marketing — like a Taurus in astrology. It’s slow and steady, and that’s exactly why it works. We build a foundation for an account strategized around a client’s conversion goals, and it yields results long after we’ve planted the seeds.
A podcast episode that got downloaded heavily in January of this year can be pulled back out and shared again next January, when people are back in “new year, new goals” mode. I keep an eye on what old content is still resonating, and I help clients plan when to resurface it around the same seasonal windows — like when they’re launching a new program or product.
Pinterest traffic is patient and planning-oriented. A three-part blog, video, or podcast series builds trust before you ever make an ask — you can see how I structure that on my own Pinterest account. And here’s the key mindset shift: someone consuming multiple pieces of your content is itself a conversion — even if no purchase has happened yet. That’s proof the content is working.
How to Choose the Right Conversion Goal for Your Content
If we were sitting across from each other in an intake session, would you be clear on your conversion goals? And just as important — do you have content that actually supports that goal?
Think about where your visitor is starting from. Are they someone who first needs to become aware that your service exists? One of my clients is an anxiety coach who created a top-of-funnel video series aimed at helping her audience see themselves in her content — to start recognizing their own anxiety and understand how she could help them overcome it. Or is your visitor someone who already knows exactly what they want, and just needs the opportunity to purchase?
Whenever you’re creating content, keep asking yourself: What’s the next smallest step I want this specific reader to take?
It’s easy to assume that a purchase is the only conversion that counts — and to give up on Pinterest when that’s not happening right away. But Pinterest rewards patience. It’s a platform for cultivating relationships with the people who click through, not closing them on the spot. If you track a bottom-funnel goal (like a purchase) on top-funnel content, it will always look like it’s “not converting” — even when it’s working exactly as designed.
Define It, Then Measure It
That’s the core of Pinterest marketing conversions: pick one primary goal per piece of content, and don’t try to convert every single visitor into a sale on their very first pin.
Want to know if you’re ready for Pinterest? Take the quiz: https://meganpinterestmanager.com/pinterest-readiness-quiz/
Want to talk through how I can support you in growing your business and reaching your goals? Book a call: https://meganpinterestmanager.com/contact/
