I invited my friend and fellow Pinterest manager—and hobby farmer—Jen Kibler to join me on the Stars and Hearts podcast to talk about the importance of seasonal planning in your Pinterest strategy. Who better to talk about planting seeds than someone who literally spends her days gardening, canning, and blogging about homesteading?
In our conversation, we dug into a common challenge: many entrepreneurs pour time into content creation but don’t own their platforms. They rely heavily on Instagram, Facebook, or TikTok, where visibility depends on ever-changing algorithms. No blog. No email list. No long-term home for their content.
Unlike social media where content disappears in 24 hours, Pinterest is a long-term game. The effort you put in now pays off later. Plan and plant today, and your content will grow for seasons to come.
As Jen beautifully said:
“Every pin is a content seed.”
You plant it now. It grows. Like perennials that come back year after year.
But if you’re still throwing spaghetti at the wall—pinning like it’s social media—you’re missing what makes Pinterest powerful: it’s a long-term traffic machine, not a trending moment.
Key Takeaways from Our Conversation:
- Pinterest is not social media — it’s a search engine that drives organic traffic for years.
- Pins take time to index. When you publish a new pin, Pinterest analyzes the image, title, description, and linked URL to determine where it belongs. This process—called indexing—can take weeks or even months.
- Strategic timing matters. Jen and I tell our clients to plan content 2–3 months ahead of seasonal trends. This gives Pinterest time to understand your content so it surfaces when people are searching for it.
- Consistency is rewarded.
Pinterest managers are the squirrels of marketing—we’re out here storing content acorns so you can thrive in the slower seasons.
Want help planting your own Pinterest content seeds?
I’m offering a free mini audit during a clarity call to help you evaluate your current Pinterest strategy—or start one the right way. To learn more about my Pinterest services, click here
Book your call now and let’s plan your content for the seasons ahead. Click here
